VIRTUAL REALITY AS MARKETING TOOL FOR DEVELOPER PROJECTS
DOI:
https://doi.org/10.51704/cjce.2016.vol2.iss1.pp64-70Keywords:
Virtual reality, marketing mix, dynamic visualizationsAbstract
Virtual reality, in area of software and hardware equipment, experiencing very rapid develop worldwide. This equipment should give realistic experience to observer in virtual reality environment. Devices for control and display virtual reality environment are very important in this area. Contribution in the introductory part describes the categorization of virtual reality in construction and architecture with regard to the virtual reality tools that are widely used in marketing of development projects. These technologies radically improve communication between developers and clients, especially in the phase when the building is not built yet, but the developer has to start sell real estate (or rent it). In the case study are presented marketing tools based on virtual reality implemented for development project Paseo Grunty in Kosice.
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Articles published in Czech Journal of Civil Engineering are licensed using Creative Commons License. Except where otherwise noted, individual articles in the Czech Journal of Civil Engineering are licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0).
