VIRTUAL REALITY AS MARKETING TOOL FOR DEVELOPER PROJECTS
DOI:
https://doi.org/10.51704/cjce.2016.vol2.iss1.pp64-70Klíčová slova:
Virtual reality, marketing mix, dynamic visualizationsAbstrakt
Virtual reality, in area of software and hardware equipment, experiencing very rapid develop worldwide. This equipment should give realistic experience to observer in virtual reality environment. Devices for control and display virtual reality environment are very important in this area. Contribution in the introductory part describes the categorization of virtual reality in construction and architecture with regard to the virtual reality tools that are widely used in marketing of development projects. These technologies radically improve communication between developers and clients, especially in the phase when the building is not built yet, but the developer has to start sell real estate (or rent it). In the case study are presented marketing tools based on virtual reality implemented for development project Paseo Grunty in Kosice.
##plugins.generic.paperbuzz.metrics##
Reference
Mesárošová, A., Hernandez, Manuel, F. - Mesároš, P. 2013: Augmented reality as a part of integrated designing and modeling the parameters of construction projects, Košice : TU
Ryoo J., Jeon J. Q., Lee Ch. 2016. Do marketing activities enhance firm value? Evidence from M&A transactions, Original Research Article European Management Journal, Volume 34, Issue 3, Pages 243-257
Kaleja, P., Kozlovská, M. 2014. Dynamické vizualizácie ako podporný nástroj pre oceňovanie povrchových úprav a interiérov stavebných projektov In: Oceňovanie a riadenie stavebných projektov 2014 : Zborník vedeckých prác. - Wambeek : EuroScientia, 2014 P. 36-43. - ISBN 978-90-822990-1-4
Lopkerd, P., Jinuntuya, P. 2009. Interactive 3D simulation system in game engine based collaborative virtual environment for architectural design communication, 2009 TAIWAN CAADRIA: Between Man and Machine - Integration, Intuition, Intelligence - Proceedings of the 14th Conference on Computer-Aided Architectural Design Research in Asia, Scopus-7940
Wongleedee K. 2015, Marketing Mix and Purchasing Behavior for Community Products at Traditional Markets Original Research Article Procedia - Social and Behavioral Sciences, Volume 197, Pages 2080-2085
Wergles N., Muhar A. 2009. The role of computer visualization in the communication of urban design—A comparison of viewer responses tovisualizations versus on-site visits Original Research Article Landscape and Urban Planning, Volume 91, Issue 4, Pages 171-182
Sobota, B., Hrozek, F. 2013 Virtuálna realita a jej technológie / - 1. vyd. - Košice : TU - 158 s.. - ISBN 978-80-553-1500-3.
Abdelhameed W. A. 2013,Virtual Reality Use in Architectural Design Studios: A Case of Studying Structure and Construction, Original Research Article, Procedia Computer Science, Volume 25, Pages 220-230
Stahování
Publikováno
Jak citovat
Číslo
Sekce
Licence
Tato práce je licencována pod Mezinárodní licencí Creative Commons Attribution-NonCommercial-NoDerivatives 4.0.
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License
Články publikované v časopise Czech Journal of Civil Engineering podléhají licenci Creative Commons License. Není-li uvedeno jinak, jednotlivé články v časopise Czech Journal of Civil Engineering podléhají licenci typu Creative Commons Uveďte původ-Neužívejte komerčně-Nezpracovávejte 4.0 Mezinárodní Veřejná licence.
